Free Will Is A Setting
While children play pretend with dolls, adults play god with Sims. We brought this insight to life with chaotic situations we put our Sims in. Additionally, we created a club experience to roll out at TwitchCon, where all the internet’s biggest “simmers” will be.
The Sims 4
Looking for The Sims 4 Fairy Expansion Pack? Click here.
THE MOODLET CLUB EXPERIENCE
@ TwitchCon
Streaming platform Twitch hosts an annual con in San Diego for top streamers and fans. This year, we’re bringing the Sims into the real world at TwitchCon with The Moodlet Club.
We immerse fans with iconic furniture pieces and paintings from the game, and serve food and drinks any fan will instantly recognize.
Guerilla grafitti in Simlish—the language spoken in the game—around TwitchCon to promote club + share the deets.
“This Club Has The Best Lot Perks!”
“Go Here”
At the club, signal your mood on your own LED Plumbob headband with the Moodlet app + take pics at the photo op with Sims inspired backdrops.
Notorious Sims player, Chappell Roan debuts her first ever song in Simlish during club karaoke. Press play and sing along.
(Chorus)
Cazu wib midmite
Zibba wabba freaky, ya know clubba bling-bling
Zi shimmy kissy your glurffriend if za no mindu
Zi lama a liddle lama, bar flip a doo loo
Zib dabba hooray hapna
Wib wib midmite
Zibba wabba freaky, ya know zippa moona
Zi shimmy kissy your boolfriend if za no mindu
Zi labber li la, uh-huh, sul sul weeb sunla
Zib dabba hooray hapna wibbly
IN GAME Simmers who could not make it to club IRL can visit in game…
…and get “Midwestern Princess” inspired items & have their Sims sing Chappell Roan in karaoke!
ART DIRECTOR Charley Henson